Effective Marketing Strategy
A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market(s) and accomplish an organization's objectives, that will enable you and your organisation to create effective marketing communication that is accountable and generates both extra sales and revenue growth. These presentation slides comprehensively cover key types of marketing strategy: from market strategy, product strategy, promotion strategy, to pricing strategy.
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Managing Customer Equity
Customer Equity enhances the ability of marketers, IT professionals, and senior executives to make better decisions, generate higher profits, and increase shareholder wealth. These presentation slides comprehensively describe Customer Equity - a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. These slides also explore the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, non technical language how managers can base their strategies on one or a combination of these drivers.
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Presentation for Managers.
Presentation Skills Programme gives delegates clear insight into how the dynamic of a presenter and their audience works, enabling them to make really effective presentations. Specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace.
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